戛纳狮 - 移动类 - 银奖
清洁水慈善机构WATER IS LIFE将1000英镑的收入变成了社交支付应用Venmo的超定向广告，创造了一个新的媒体平台，可以用自己的语言直接与千禧一代进行交流。
VENMO MICRO HACK
WATERISLIFE | DEUTSCH | 2017Mobile - F04 Targeted Communication
Campaign Description
Clean water charity WATERisLIFE turned 1,000 1-cent payments into hyper-targeted ads on social payment app Venmo, creating a new media platform to talk directly to millennials in their own language.
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